Jamaicool
Confidential Brief

Jamaicool enters the USA

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Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

In Walmart, Soriana & HEB. Zero U.S. ecommerce.

Nationwide in Mexico, no U.S. storefront. We build it.

Prepared for Jamaicool · Monterrey, N.L.
Jamaicool
Just add water. That's the whole trick.
Jamaica · Lemon · Green Tea · Tamarind 100% natural · no added sugar Monterrey, N.L. MX: Walmart · Soriana · HEB
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

America is finally drinking agua fresca. Nobody sells them the real thing to make at home.

Nobody in U.S. ecommerce owns clean-label agua fresca.

💧
01

Just Add Water

One sachet, a gallon of agua fresca. Light, shelf-stable, high margin.

🌿
02

Clean Label Is The Moat

100% natural in an aisle built on sugar and Red 40.

📈
03

Agua Fresca Is Trending

On menus and TikTok — and unmet online.

👥
04

Two Buyers, One Sachet

Same sachet, two doors.

Summer peak plus a year-round better-for-you tailwind.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

JCBrand SideJamaicool
  • Product & the recipes
  • Production & quality control
  • Brand identity & creative direction
  • Mexico business (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • Lots ready EXW Monterrey
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • U.S. Agent + FSVP importer of record
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — brand-owned page
  • Own storefront + TikTok Shop U.S.
  • Content, SEO & customer service
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which flavors and formats.

2
Lote

EXW Monterrey

Ready for pickup at the plant.

3
Frontera

Feroz importa

Pickup, crossing and import — on us.

4
Consignado

Laredo + FBA

Still your property.

5
Venta

Venta velocidad Prime

Any channel, domestic speed.

6
Pago

Cada día 15

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 120+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale
💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for Jamaicool
  • FBA: Prime delivery across the U.S.
  • Subscribe & Save — the refill model
JBrand homeOwn storefront + social
  • English-first storefront
  • Combinado as the try-all-four box
  • TikTok Shop U.S. — the pour leads
  • Email + subscription refills
⚠️ Initial proposal only.
05 · Food Compliance

It's food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃
03 · FEROZ SIDE

U.S. Agent + Import

U.S. Agent for FDA + FSVP importer.

📦
04 · FEROZ SIDE

In Our Hands

Custody, lot control, FEFO — on Feroz.

Each line is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

The pour is the ad. And this one pours deep ruby red.

The transformation films itself. We point it at the U.S., in English.

3–5Daily outputWhat we create
  • The sachet-to-pitcher pour
  • 'Agua fresca 4 ways'
  • No-sugar swaps vs. Kool-Aid
  • Mocktails & cocktails
  • The 30-year story, in English
SEOThe long gameOwn 'agua fresca mix'
  • 30–80 U.S.-targeted articles
  • 'agua fresca mix' · 'hibiscus drink mix'
  • 'sugar free drink mix' · 'agua de jamaica'
  • 'hibiscus tea benefits' — seasonal + evergreen
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Compensation model

Margin model on U.S. sales.

02

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

03

$0 upfront · optional ads

Content and SEO first — ads optional.

04

Consignment & returns

Title stays with Jamaicool.

05

Exclusivity & term

Exclusive through Dec 31, 2026.

06

Brand & ownership

The brand stays with Jamaicool.

09 · What's Next

Three steps to getting started.

1
Review

Review & align

Questions, clarifications, alignment.

2
Sign

Sign the agreement

Exactly what's outlined here.

3
Kickoff

Kickoff call

And we start building.

Nationwide in Mexico. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
www.ferozharvest.com
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · Jamaicool × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot Monterrey → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. agua-fresca buyer searches for
Competition & U.S. pricingKool-Aid & Crystal Light vs. clean-label
FDA compliance ready (brand side)Registration + labels + formulation — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotEXW Monterrey → border → Laredo, TX
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · the 30-year story
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
∞
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.The pour leads · once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · digital wholesale24-packs · ecommerce-originated orders only
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every sachet tracked — and yours until it sells.

Ready EXW · Monterrey
12,000
sachets available at origin
In transit · border
2,880
insured · Monterrey → Laredo
Consigned · Laredo + FBA
13,200
Jamaicool property · sale-ready
Sold · 30 days
7,200
▲ 24% sachets · vs previous month

Pipeline flow

Where sachets are right now
🌺
12,000
Monterrey, N.L.
EXW · brand plant
🚚
2,880
In transit
insured · 230 km to the border
🏬
4,800
Laredo, TX
customs cleared · consigned
📦
8,400
Amazon FBA
consigned · Prime-ready

Stock by flavor · 4 SKUs (powder)

Counted in sachets — the sachet is the only thing consigned.
SKUFlavorProfile MTYTransitLaredoFBA CoverageStatus
JC-JAMJamaicaHibiscus · tart & floral · ruby red4,8001,1521,9203,360Healthy
JC-LEMLemonLemon · bright & citrus3,0007201,2002,100Healthy
JC-TEVGreen TeaGreen tea · light & clean2,4005769601,680Watch
JC-TAMTamarindTamarind · sweet & sour1,8004327201,260Watch
Total sachets 12,0002,8804,8008,400 13,200 consigned · 28,080 total

4,800 + 8,400 = 13,200 consigned · 28,080 total sachets.

Ready-to-drink · counted in bottles

A separate unit — kept apart from the sachet totals.
SKULine MTYTransitLaredoFBA Sold · 30dStatus
JC-RTDBebida Preparada · Jamaica1,5003606001,140900Cold-chain review
Total bottles 1,5003606001,140 1,740 consigned · 3,600 total

600 + 1,140 = 1,740 consigned · 3,600 total bottles.

Pack configurations · how the sachets get sold

Configurations of the same sachets. Nothing is counted twice.
OfferContents ListPer sachet Channel
Single Sachet 5-pack5 sachets · one flavor$16.99$3.40Amazon · DTC
Box of 51 box · 5 sachets · one flavor$12.99$2.60Amazon · DTC · TikTok
4-Box Pack20 sachets · one flavor$39.99$2.00Amazon · DTC · Subscribe
Combinado Box20 mixed sachets · all 4 flavors$41.99$2.10DTC · TikTok
24-Box Pack120 sachets · one flavor or mixed$213.60$1.78Faire · Amazon Business — digital wholesale only

The Combinado is a box, not a product. It never gets its own stock row.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$21,600
▲ 27% vs last month
Orders
720
▲ 21% vs last month
Avg. order value
$30.00
$21,600 ÷ 720 orders
Loyalty bonus accrued
$1,080.00
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $21,600
$7.5k$6.0k$4.5k$3.0k W1W3W5W7W9W11

W9–W12: $4.8k + $5.2k + $5.6k + $6.0k = $21.6k.

Sachets sold by flavor

Sachets sold · this month
🌺
JamaicaHibiscus · the flagship
3,000
🍋
LemonBright · everyday agua fresca
1,900
🍵
Green TeaLight · the better-for-you door
1,400
🟤
TamarindSweet-sour · the nostalgia pick
900

7,200 sachets + 900 RTD = 8,100 units · $2.67/unit blended.

Revenue by channel

This month · sums to $21,600 gross
📦
Amazon FBAMarketplace · Phase 1
$12,960
60%
🛒
Own storefrontDTC · Phase 2
$4,752
22%
🎵
TikTok Shop U.S.Social commerce
$2,592
12%
🔍
Google ShoppingMerchant Center
$1,296
6%
🏪
Walmart MarketplacePhase 3
—
0%
📱
Meta ShopPhase 3
—
0%
🧺
Faire · Digital wholesalePhase 3
—
0%

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-5240Amazon FBAJamaica · 4-Box PackSan Antonio, TX$39.99Delivered
#US-5239Own storefrontCombinado BoxLos Angeles, CA$41.99Shipped
#US-5238TikTok ShopJamaica · Box of 5Houston, TX$12.99Delivered
#US-5237Amazon FBAGreen Tea · 4-Box PackPhoenix, AZ$39.99Delivered
#US-5236Amazon FBALemon · Single Sachet 5-packDallas, TX$16.99FBA processing
#US-5235Own storefrontTamarind · 4-Box PackChicago, IL$39.99Delivered